Digital Marketing
about me
Hello! I'm Cherise Solomon, a digital marketing specialist from Toronto, ON, with over five years of experience. I bring flexibility, creativity, and passion to every project I'm involved in. I am driven to elevate brands online and continuously grow professionally by acquiring new skills. I have extensive experience in digital marketing across various industries, including tech, dance, and film. Applying my skills in diverse settings allows me to excel and drive results.
Skills
Social Media Tools
Skilled in utilizing Facebook Business Manager and other social media publishing tools, including Sprout Social and Meltwater.
Design Tools
Knowledgeable in photography and video editing in Final Cut Pro, Adobe Premiere, Photoshop and Canva.
Data Analytics
Proficient in data analysis using Google Analytics and other similar platforms.
Digital Marketing
Experienced configuring paid ads, creating effective email marketing campaigns, and designing engaging websites.
WORK EXPERIENCE
Brand Engagement Coordinator
Canada's National Ballet School
July 2020 - September 2022
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Supports NBS’ brand engagement, marketing and communications strategy
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Supports planning and execution of engaging campaigns for key NBS events, programs and initiatives
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Supports the implementation of website projects and regular updates to website content; Ensures websites are relevant, user-friendly and that all content aligns with NBS’ strategic priorities
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Coordinates distribution of press releases; Organizes media opportunities
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Plans and executes day-to-day scheduling and posting materials/content for all social platforms
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Coordinates digital content for partners associated with various NBS initiatives
Digital Content & Marketing Assistant
Inner City Films
September 2018 - Present
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Regularly updates the companies website and creates engaging content for social media and newsletters
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Collaborates with Marketing Director on curating materials for projects and film decks
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Implements social media campaigns and analyzes analytics to create social reports
Art Administration
Lua Shayenne Dance Company
October 2018 - October 2019
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Assisted Artistic Director with show production logistics and documenting rehearsals with film and photography
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Researched organizations and city areas to promote upcoming workshops and shows
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Built and implemented social media strategies for a one year period and regularly updated the company website
Assistant Festival
Manager
StArt Youth Presenting Art
September 2014 - January 2022
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Designates tasks and projects for each member of the team for our annual festival and workshops
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Creates content and copy for social media, newsletters and materials for grant applications and outreach opportunities
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Writes grant applications to major funders and actively pursues outreach opportunities with fellow art organizations
Education
Ryerson University
2014-2018
New Media, Graduated with Honors
Bachelor of Fine Arts
Centennial College
2013-2014
Communications and Media Foundations, Graduated with Honours
Ontario College Certificate